Costa joined forces with Bureo to create The Untangled Collection, sunglasses made from discarded fishing nets sourced from Chile and beyond. This integrated campaign includes long and short form films, social, website, POS and packaging.
Aside from the recycled nets story, the Untangled Collection is a lifestyle brand and the campaign called for photography, of which I also shot.
This integrated global brand campaign speaks to Saab's virtues – performance, safety, and versatility – through highlighting the various car features. The concept of “VS.” is universal, and the campaign was translated into about 20 languages and dozens of executions, which ran in major worldwide markets.
This was selected as a Kelly Finalist, Communication Arts Ad Annual, and One Show Silver.
Work in progress, images to come…
Remember those good ol’ big budget brand print campaigns? These Fall and Spring campaigns ran multiple executions each, and the Fall campaign was selected for Comm Arts Ad Annual, One Show and Kelley finalist.
Work coming, stay tuned…
The Bread Art Project was created to help mitigate hunger. I conceived and illustrated this :60 animated story, delivered socially to pull traffic to The Bread Art Project site (below) - A virtual art gallery where users 'toast' art onto a piece of bread. The Grain Foods Foundation donated $1 for every piece created, the project generated over $100K.
For more illustration work : jeffrossdesign.com
Google joined with Star Wars to create “Awaken The Force Within.” When users log into their Google account they are prompted to choose a side – light or dark. The Force then takes over device interfaces with related Star Wars themes.
Social was designed as a recruitment kit where users create and share their Star Wars character, choose an aircraft, help spread propaganda and recruit ranks.
National Red Bull Flugtag celebrates the absurd ways a homemade aircraft can be conceived and built, and literally offers a platform for these creations to take flight. We created this multi-tiered, integrated campaign, covering the media spectrum from website to traditional.
Infiniti has deep roots with Formula 1 racing, and every year they showcase their partnership at the world’s most exclusive car show: Concours d'Elegance at Pebble Beach. This particular tent was an immersive experience – the pieces included a video showcasing Infiniti's racing relationship with Formula 1, iPads for the racing experience and Sebastian Vettel's F1 race car. This venue was also the platform to launch the new Infiniti FX.
Animated GIFs I created for The Starbucks Holiday Share Event. These were pushed on social, designed to be shared as customizable invitations for friends to get together and share drinks.
work coming, stay tuned…
This print / OOH campaign was selected for Communication Arts Ad Annual, One Show, Art Director's Club and an Obie
This video for LifeProof phone cases got over a million hits. The spot's success helped the agency win the Otterbox account as well.