This global brand campaign touts Saab's virtues - performance, safety, and versatility - while promoting different models and features in over 40 markets worldwide. The idea of VS. translates universally with over 50 executions in about 20 languages.
This campaign was selected as a Kelly Finalist, Communication Arts Ad Annual, and One Show Silver.
Work in progress, images to come…
Remember good old-fashioned, big budget print campaigns? This one ran for several years with multiple executions and was selected for Comm Arts Ad Annual, One Show and Art Director's Club.
Costa joined forces with Bureo to create The Untangled Collection, sunglasses made from discarded fishing nets in Chile and beyond. This multil-pronged campaign included videos, social, web, POS and package.
The project also called for lifestyle and product photography, of which I was also the photographer.
The Bread Art Project was created to help mitigate hunger. I made this :60, delivered via social to direct traffic to the Bread Art Project site (below) - an art gallery where users 'toast' art onto a virtual piece of bread. The Grain Foods Foundation donated $1 for every piece created, the project generated over $100K.
Infiniti has deep roots with Formula 1 racing, and every year they showcase their partnership at the world’s most exclusive car show: Concours d'Elegance at Pebble Beach. This particular tent was an immersive experience, the pieces created included a video showcasing Infiniti's relationship with Formula 1 - iPads for the racing experience and Sebastian Vettel's F1 race car. This venue was also the platform to launch the new Infiniti FX.
Google joined Star Wars to create 'Awaken The Force Within.' When users log onto Google account, they are prompted to choose a side, light or dark. The Force takes over interfaces with related Star Wars themes.
Social was designed as a recruitment kit where users create and share their Star Wars character, choose an aircraft, help spread propaganda and recruit ranks.
National Red Bull Flugtag celebrates the absurd ways a homemade aircraft can be conceived and built, and literally offers a platform for these creations to take flight. We created this multi-tiered, integrated campaign, covering the media spectrum from website to traditional.
Animated GIFs I created for The Starbucks Holiday Share Event. These were pushed on social, designed to be shared as customizable invitations for friends to get together and share drinks.
This video for LifeProof phone cases got over a million hits. The spot's success helped the agency win the Otterbox account as well.
This campaign was selected for Communication Arts Ad Annual, One Show, Art Director's Club and an Obie
This campaign was selected as a Kelly Finalist, Communication Arts Ad Annual, One Show Silver and Art Director's Club Gold.
Live Positively is Coca Cola's endeavor to be socially conscious, getting behind human rights, sustainable packaging, climate change and a number of other causes.