Costa joined forces with Bureo to create The Untangled Collection, sunglasses made from discarded fishing nets sourced from Chile and beyond. This integrated campaign includes long and short form films, social, website, POS and packaging.
Aside from the recycled nets story, the Untangled Collection is a lifestyle brand and the campaign called for photography, of which I also shot.
Art Director: Jeff Ross Copywriters: Joel Clement, Patrick Girtz Photographer: Jeff Ross
This integrated global brand campaign speaks to Saab's virtues – performance, safety, and versatility – through highlighting the various car features. The concept of “VS.” is universal, and the campaign was translated into about 20 languages and dozens of executions, which ran in major worldwide markets.
This was selected as a Kelly Finalist, Communication Arts Ad Annual, and One Show Silver.
Copywriter: Jeff Ross Art Director: Mark Wenneker
Please note these are placeholders, the animated posts are coming soon…
Also, some design work below. Who would have thought a bunch of tray liners would win Best of Show for design at the Austin Addys.
Art Director: Jeff Ross
Remember those good ol’ big budget brand print campaigns? These Fall and Spring campaigns ran multiple executions each, and the Fall campaign was selected for Comm Arts Ad Annual, One Show and MPA Kelley finalist for print.
Copywriter: Jeff Ross Art Directors: Sean Riley Micheal Wright
Art Director: Jeff Ross Copywriters: Joel Clement, Chris Barnard
This is one of the first spots created under the new brand campaign. Plenty of more work coming so please stay tuned…
Art Director: Jeff Ross Copywriters: Colin Lapin, Patrick Girtz
The Bread Art Project was created to help mitigate hunger. I conceived and illustrated this :60 animated story, delivered socially to pull traffic to The Bread Art Project site (below) - A virtual art gallery where users 'toast' art onto a piece of bread. The Grain Foods Foundation donated $1 for every piece created, the project generated over $100K.
For more illustration work : jeffrossdesign.com
Google joined with Star Wars to create “Awaken The Force Within.” When users log into their Google account they are prompted to choose a side – light or dark. The Force then takes over device interfaces with related Star Wars themes.
Social was designed as a recruitment kit where users create and share their Star Wars character, choose an aircraft, help spread propaganda and recruit ranks.
Copywriter: Jeff Ross Art Director: Erik Norgaard
Infiniti has deep roots with Formula 1 racing, and every year they showcase their partnership at the world’s most exclusive car show: Concours d'Elegance at Pebble Beach. This particular tent was an immersive experience – the pieces included a video showcasing Infiniti's racing relationship with Formula 1, iPads for the racing experience and Sebastian Vettel's F1 race car. This venue was also the platform to launch the new Infiniti FX.
Copywriter: Jeff Ross
work coming, stay tuned…
Animated GIFs I created for The Starbucks Holiday Share Event. These were pushed on social, designed to be shared as customizable invitations for friends to get together and share drinks.
This print / OOH campaign was selected for Communication Arts Ad Annual, One Show, Art Director's Club and an Obie
Copywriter: Jeff Ross Art Directors: Mark Wenneker, Jonathan Mackler, AK Bennett
This video for LifeProof phone cases got over a million hits. The spot's success helped the agency win the Otterbox account as well.
National Red Bull Flugtag celebrates the absurd ways a homemade aircraft can be conceived and built, and literally offers a platform for these creations to take flight. We created this multi-tiered, integrated campaign, covering the media spectrum from website to traditional.