Costa joined forces with Bureo to create The Untangled Collection—sunglasses made from discarded fishing nets sourced from the Chilean coast and beyond. This integrated campaign spanned long- and short-form films, social, web, POS, and packaging. Beyond the sustainability story, the Untangled Collection was positioned as a lifestyle brand, requiring a broad image library. I also served as photographer, creating the campaign imagery.

Art Director // Jeff Ross • Team // Joel Clement, Patrick Girts • Photographer // Jeff Ross