GameStop, the nation’s largest video game retailer, was evolving its business model by converting stores into in-house gaming centers. Our challenge was to shift the brand’s visual language away from a corporate feel toward something more gamer-centric. The campaign introduced a new in-store play concept through a multi-faceted motion design system. The visual framework was structured to be modular, extensible, and scalable across platforms. Below are several key frames I designed, which became the foundation for the final animation and motion work.
Art Director + Illustration // Jeff Ross • Team // Joel Clement, Chris Barnard • Animation // Laundry LA
