The Bread Art Project was created to help combat hunger across the U.S. I conceived and illustrated a :60 animated story released on social to drive traffic to The Bread Art Project website—a virtual art gallery where users could create artwork and “toast” it onto a piece of bread. For every piece of bread art created, the Grain Foods Foundation donated one dollar, and the project generated over $100,000 in donations.

Art + Copy + Illustration // Jeff Ross • Team // Jim Amadeo, Robyn Rhodes • Illustration Site: bowenross.art